How to Decide if SEO Will Be Profitable for Your Business
SEO won’t be profitable for every business. In the past 8 years, I’ve turned down clients where my analysis showed that SEO won’t be a good investment for their business. I’ve also worked with companies where SEO became one of their most profitable customer acquisition channel. Whether SEO will be a profitable channel or not […]
Why Sudden Search Traffic Drops Happen & How to Get It Back to Normal Again
A sudden drop in search traffic means only one thing: there’s something wrong with your website. If you don’t get down to the root cause of the drop and fix it, you’ll continue to lose visitors and the potential revenues they could have brought to your business. While a sudden traffic drop may feel like […]