Traffic Reversed from Downtrend to Uptrend for Malaysia-based Personal Finance Website After Comprehensive SEO Audit

I started with a technical audit of the client site using the Sitebulb software. The audit tool picked up more than 50 issues that were affecting the website’s search performance. These included 4XX redirects, broken internal links, malformed href data and missing title tags.

I prepared a 30+ page technical audit report that included a set of recommendations and step-by-step instructions to guide the client on how to fix them.

The technical audit was complemented with a content audit conducted page-by-page, manually. Through this audit, I found that the two biggest on-site issues impacting the client’s search performance were dated content and gaps in topical coverage. Keyword cannibalisation was a secondary content issue impacting the site.

A 60+ page content audit report was prepared including a shortlist of the dated content to update first and the steps to do so, and a hand-picked list of keyword recommendations to close the topical gaps, and instructions on how to execute them as articles. 

Finally, I worked with the client to create a long-term strategy that had a balance of content updates, new content publishing and periodical search performance review. This strategy would help the client gain topical authority in the personal finance space in Malaysia and enable them to rank more easily for competitive keywords.