I started with a technical audit of the client site using the Sitebulb software. The audit tool picked up more than 50 issues that were affecting the website’s search performance. These included 4XX redirects, broken internal links, malformed href data and missing title tags.
I prepared a 30+ page technical audit report that included a set of recommendations and step-by-step instructions to guide the client on how to fix them.
The technical audit was complemented with a content audit conducted page-by-page, manually. Through this audit, I found that the two biggest on-site issues impacting the client’s search performance were dated content and gaps in topical coverage. Keyword cannibalisation was a secondary content issue impacting the site.
A 60+ page content audit report was prepared including a shortlist of the dated content to update first and the steps to do so, and a hand-picked list of keyword recommendations to close the topical gaps, and instructions on how to execute them as articles.
Finally, I worked with the client to create a long-term strategy that had a balance of content updates, new content publishing and periodical search performance review. This strategy would help the client gain topical authority in the personal finance space in Malaysia and enable them to rank more easily for competitive keywords.
Once the technical and content issues identified in the SEO Audit were fixed, the client site saw an uplift of 22.18% in the following 3 months.
Following up on the client site after 1.5 years, we were able to find that search traffic to the client site has steadily increased since the SEO audit was completed and the recommendations applied:
When comparing the search performance pre-audit and 1.5 years post-audit, a 158.78% improvement in search performance could be observed.
Disclaimer: Client anonymity is preserved in this case study.
I’m keen to learn more!
Share your contact and website information, as well as some details about what you’re trying to achieve. I will get back with you within 1 business day.
If you are ready to attract more qualified visitors to your website, contact me now. Slots are limited.
I will return your message within 1 business day.